YSL: Yves Saint Laurent

Founded in 1961, Yves Saint Laurent is one of the great fashion names of the 20th century.

The first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called 'Rive Gauche', Yves Saint Laurent revolutionized the socio-cultural landscape.

The shift represented a first and critical step in the modernization of fashion, making it accessible to a wider public. In 1999, the luxury goods division of the PPR Group acquired Yves Saint Laurent and under the creative direction of Stefano Pilati since 2004 has positioned the house at the summit of the luxury universe.

The exceptional legacy of Yves Saint Laurent has thus been renewed and a contemporary identity at once forged through innovative collections that marry elegance, refinement, French chic and timeless style.

Today Yves Saint Laurent's collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewellery, scarves, ties and eyewear.

Website: www.ysl.com

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